Decision Capacity and Endurance
Effortful and rational decision making can (unfortunately) backfire sometimes. I study the role of decision capacity in building decision endurance for consumers.
Below is a list of publications and conference presentations/working papers.
Lee, H., & Warmath, D. The Antecedents and Consequences of Decision Fatigue for Consumer Financial Decision Making. Presented by Heejae Lee at the American Council on Consumer Interests (ACCI) Annual Conference in Las Vegas, Nevada, May 17, 2023.
Lee, H., & Warmath, D. Aren’t Services Supposed to Help? The Role of Services in Decision- Making Endurance. Presented by Dee Warmath at the Frontiers in Service Conference in Wellesley, MA, June 25, 2022.
Lee, H., & Warmath, D. Even the Best Get Tired: The Importance of Decision Fatigue in Consumer Decision Making. Presented by Heejae Lee at the American Council on Consumer Interests (ACCI) Annual Conference in Clearwater Beach, Florida, May 21, 2022.
Lee, H., & Warmath, D. Help-Seeking as a Moderator Between Financial Decision-Making Ability and Decision Fatigue. Presented virtually by Heejae Lee at the Society for Judgment and Decision Making (SJDM) Annual Meeting, Febuary 11, 2022.